Will Amazon Rufus AI recommend
your product?
Paste your listing title & bullet points. Get your Rufus Readiness Score in 30 seconds — the free audit no one else offers.
No account needed · Instant results · 100% free
Your score in 3 steps
What is Amazon Rufus?
Rufus is Amazon's AI shopping assistant — now live for all US shoppers. When a customer asks "What's the best water bottle for hiking?", Rufus reads your listing and decides whether to recommend it.
Traditional SEO keyword stuffing doesn't work on Rufus. It understands meaning, use cases, and context. This audit scores your listing the way Rufus actually reads it — giving you a real competitive edge.
Frequently asked
Is this audit really free?
Yes — no signup, no card, no login. Paste your title and bullets and the score comes back immediately. There is no usage cap and no expiry.
What is Rufus and why does it affect my listing?
Rufus is Amazon's shopping assistant: buyers type a question rather than a keyword ("which one for winter hiking?") and Rufus assembles the answer from listing copy. A listing that does not carry the answer cannot appear in it, however well its keywords are chosen.
Does the text I paste leave my browser?
The score is worked out in your browser and what you type is not saved to an account. Only if you choose to email yourself the result do that result and your address reach us.
What score should I aim for?
The score is not a ranking promise but a gap list: it shows which kinds of question your copy has no answer for. The real output is not the number but the items beneath it — close those and the score follows.