Is this calculator really free?

Yes, no signup needed. For the full 4-phase timeline, PPC bid strategy and KPIs, our Lite plan is $10/mo.

How long should the launch ad period be?

Varies by category; most sellers run aggressive ads for 1–3 months until organic rank settles.

Where do the numbers come from?

From your inputs plus the published rates the screen names — the tool invents no rate. Anything we could not verify is NOT pre-filled: the field stays empty and the row shows “—”.

🚀Launch Cost Calculator

Know the real number before you launch.

From inventory, launch-period ad budget and photos/samples: your total upfront capital. No signup.

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This calculator is free — no signup needed

Cost lines

Tool cost

🚀 Launch Cost Check

LIVE

First order units

Landed cost / unit ($) · get it from the Landed Cost CalculatorOpen the Landed Cost calculator →

Daily PPC budget ($)

Launch ad period (months)

Photos/samples/brand registry/barcodes/other ($, opt.)

Setup costs

ⓘ Line items such as the selling plan follow US pricing.

ⓘ Rounding: money lines are rounded to the nearest cent, and the total on screen is the sum of the lines on screen. The marketplace's own rounding can differ by a cent per line; in tiered rate cards the direction of that difference is not guaranteed.

Cash needed to start$3,420.00

Inventory: $2,400.00Other: $600.00First 14 days of ads: $420.00

Total launch budget (60 days): $4,800.00Of which ads spread over later days: $1,380.00

The headline is the cash you need out of pocket to start: inventory + other costs + the first 14 days of ads. Ads for the later days sit in the total budget but are paid once sales revenue starts arriving — if sales don't come, that comes out of pocket too. The second order is in NEITHER figure. The payout window: Amazon releases funds 7 days after delivery (14 for new accounts) and the payout cycle sits on top, so sale-to-cash can run about three weeks. This tool assumes 14 days — if your cycle runs to 21, count the first line at 1.5×. NOT in this total: the Amazon selling plan ($39.99/mo), FBA storage and Vine — add them under 'Other'.

Inputs are stored only in your browser, and the link carries the calculation itself.

Full analysis with real data → sign up

10 September 2026 we made a correction to this calculator that changed its results: some fields accepted zero or above-100% values without warning.

The problem

New sellers only budget for inventory.

Buying inventory and forgetting launch ad spend and photos/samples makes the second order impossible.

📦

Inventory-only thinking

Upfront cost is assumed to be just inventory — ad spend and content costs get forgotten.

📣

Launch ads underestimated

With no organic rank yet, early ad costs run higher than steady-state.

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Cash crunch

An underbudgeted launch leaves nothing to fund the reorder.

Features

Three line items, one total.

📦

Inventory investment

Landed cost × first order units.

📣

Ad budget

Daily budget × launch period, multiplied automatically.

📸

Photos + samples

Bundle all other one-time costs into a single line.

⚡

Instant result

Recalculates as you type.

🌙

No signup

The calculator on this page is completely free.

🔍

Deeper inside

With an account: AI Launch Plan produces a 4-phase launch timeline, PPC campaign and bid strategy, a review plan and KPIs.

How it works?

1️⃣

Enter inventory

First order units and landed cost.

2️⃣

Enter ad plan

Daily budget and how many months you'll advertise.

3️⃣

See the total

Inventory + ads + other costs, in one number.

Related Tools

🚢

Landed Cost Calculator

True cost per unit

💸

PPC Budget Calculator

Real daily/monthly budget

⚖️

Break-Even Calculator

Break-even point

Frequently Asked Questions

Don't launch underfunded.

With an account: AI Launch Plan produces a 4-phase timeline, PPC bid strategy and KPIs

Calculate Now Create a free account