Where does the multiple range come from?

From the formula on Empire Flippers' valuation page: "[12 Months Total Net Profit] x Multiple (Typically 1.7–5+)". The range is general for all online businesses, not Amazon-specific. The date we checked it is printed in the tool.

Seller's discretionary earnings: net profit plus owner pay taken from the business and one-off costs that won't recur. A buyer won't carry those costs, so the profit base grows.

What about a loss-making business?

If SDE is zero or negative the formula produces no price, and the tool says so plainly instead of printing a negative value.

Is this an appraisal?

No. It's a calculator that runs the formula on your numbers. The real multiple is set by buyers and brokers after reviewing accounts and documents.

🏷️Business Valuation

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Run a broker's published formula on your own numbers: 12-month SDE, the full multiple range and a second row at your last 3 months' pace. We don't invent multiples — the source is on screen.

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1.7–5×

Published general multiple range

Sensitivity table rows

Numbers sent to our server

CurrencyLast 12 months revenue (optional)Last 12 months net profit (after all costs)Owner pay taken from the business (12 months)One-off expenses (12 months)Last 3 months net profit (optional)Business age (months)Top product's share of revenue (%)Inventory value (at cost)Your own multiple (optional)

Enter the 12-month net profit.

Source: Empire Flippers valuation page, "[12 Months Total Net Profit] x Multiple (Typically 1.7–5+)" (checked 2026-09-24). The range is general for all online businesses, not Amazon-specific. This is not an appraisal — buyers and brokers set the multiple after due diligence. empireflippers.com/valuation-tool/
Your numbers are calculated in your browser and never sent to our server.

The problem

Valuation numbers often have no source.

Lines like "Amazon businesses sell for 4×" circulate without a source, and it's unclear which profit they apply to.

❓

Unsourced multiples

No one says where the number comes from or what it multiplies.

🧾

The wrong profit base

Leave out owner pay and one-off costs and the business looks cheaper than it is.

📉

A hidden trend

A 12-month figure hides a recent decline or growth.

Features

A sourced formula, your numbers.

➕

SDE breakdown

Net profit + owner pay + one-offs; any item you skip reads "not added".

📐

The full range

An eight-row sensitivity table from 1.7× to 5× — no claim of a single "right" number.

🎚️

Your own multiple

Enter a broker's offer or your target and see what it means.

📈

Last 3 months' pace

The annualised last 3 months in a second column; a gap over 15% is called out.

⚠️

Risk flags

Businesses under 12 months and single-product dependence are flagged; the multiple is never silently changed.

📦

Inventory on its own line

Inventory at cost is shown but not multiplied.

How it works?

⌨️

Enter your numbers

12-month net profit is required; the rest is optional.

🔍

Read the range

SDE, the sensitivity table and the trend row arrive together.

🤝

Prepare for the talk

Compare a broker's offer with your own multiple.

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Frequently Asked Questions

Know your number before you sell.

Build the profit base right, see the whole range and test a broker's offer against your own multiple.

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