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PPC
Amazon USExample4 min read
PPC Waste Elimination Workflow
Eliminate PPC waste across accounts with PPC Analytics and Bid Manager.
Illustrative example based on typical usage patterns — not a verified individual customer result.
Type
Illustrative→Example
The Challenge
Goal: identify and eliminate wasted ad spend across PPC campaigns without cutting sales. This workflow shows the steps using the tools below.
What They Did
1
PPC Analytics
Run the PPC Waste Detection scan across the connected accounts. Identify confirmed waste: duplicate keyword bids, cannibalizing campaigns, and high-spend/zero-conversion search terms.
2
Bid Manager
Apply automated bid rules based on placement-level ACoS targets, with weekly auto-adjustment rules to preserve ranking.
3
PPC Analytics
Run a performance review after a few weeks to confirm waste was eliminated and organic rank improved as ad relevance scores rose.
The Results
✓Illustrative example — not a verified result.
— PPC Waste Elimination
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