SellerNiche vs Helium 10 — Marketplaces, Pricing, and What Each One Actually Publishes
SellerNiche and Helium 10 overlap on Amazon, Walmart and TikTok Shop. The difference published on each vendor's own site is coverage and entry price: SellerNiche also covers Etsy and Trendyol and starts below Helium 10's lowest paid tier, which is $99/month billed annually.
Competitor figures read on:
Marketplace coverage
| SellerNiche | Helium 10 | |
|---|---|---|
| Amazon | Listed | Listed |
| Walmart | Listed | Listed |
| TikTok Shop | Listed | Listed |
| Etsy | Listed | Not listed |
| Trendyol | Listed | Not listed |
We only state what Helium 10 publishes itself. Where their site does not mention a marketplace we write “not listed”, not “unsupported” — their product may do more than their homepage says.
Published pricing
| Plan | Monthly | Annual (per month) |
|---|---|---|
| SellerNiche Lite | $10 | $10 |
| SellerNiche Multi-Channel | $49 | $44.10 |
| SellerNiche Starter | $69 | $62.10 |
| SellerNiche Pro | $99 | $89.10 |
| SellerNiche Business | $229 | $206.10 |
| SellerNiche Agency | $999 | $899.10 |
| Helium 10 Starter | $49 | — |
| Helium 10 Platinum | $129 | $99 |
| Helium 10 Diamond | $359 | $279 |
| Helium 10 Enterprise | — | $1,499 |
Where Helium 10 is the stronger pick
Helium 10 has a far longer track record on Amazon, a larger community and training library, and deeper Amazon-specific tooling built up over years. If you sell only on Amazon and rely on those, it is a reasonable choice — this page is about coverage and price, not a claim that we replace every Helium 10 feature.
Frequently asked questions
How much does Helium 10 cost?
On Helium 10's own pricing page, Platinum is $99/month billed annually or $129 billed monthly, Diamond is $279 or $359, and Enterprise starts at $1,499/month billed annually. Read 2026-09-16.
Does Helium 10 support Etsy?
Helium 10's homepage lists Amazon, Walmart and TikTok Shop; it does not mention Etsy. SellerNiche covers Etsy and Trendyol in addition to those three.
Can I move my Helium 10 data to SellerNiche?
Yes. The free migration tool imports Helium 10 exports — keyword tracker, Cerebro, Black Box and Magnet files — without manual re-entry.